Understanding Customer Needs: The Jobs-to-be-Done Framework

Byale

As a business owner, it’s easy to get caught up in the day-to-day tasks of running your company. You might focus on creating the best products or services, improving your website, or finding ways to generate more traffic and leads. However, if you don’t understand your customers’ needs, you could be missing out on a…

How Simon Sinek’s Golden Circle Can Revolutionize Your Marketing and Management Strategies

Byale

The “Golden Circle” is a powerful tool for approaching marketing and management concepts in a fresh and innovative way. Developed by Simon Sinek, this framework involves identifying the “why,” “how,” and “what” of your organization or brand, in that order. By starting with the underlying purpose or belief that drives your company (the “why”), you…